Identily Web Application
Overview
Identily is a web-based encryption and decryption application designed for secure file sharing. It uses biometric face verification and email-based identity confirmation to ensure end-to-end security.
Role
UX Researcher + UI Designer
Conducting user interviews , Wireframing , Prototyping & Testing , Iterating on Designs
Project Collaboration
CTO, Business Development Manager,
Dev Team Lead, Senior C# Developers, QA Team
Toolklits
Figma, Figjam, Photoshop
I was the sole product designer of the team.
I joined Identily as the only designer and led the product design strategy, creating user flows, wireframes, prototypes, and final designs that aligned both with user needs and technical requirements. Some of the key achievements of which I have listed below:
1 ) Turned an idea into a product.
I took initial idea documents from stakeholders and transformed them into design solutions — from raw wireframes to high-fidelity prototypes. I collaborated closely with the founder and team to shape the product vision and strategy for Identily, ensuring that every design decision was grounded in business goals as well as usability.
2 ) Juggled many different hats.
Because the product was first envisioned as a desktop version before shifting to a web application, I had to constantly think about technical constraints and evolving requirements. I designed solutions that balanced developer needs, stakeholder expectations, and real user feedback, making sure the product remained feasible and scalable.
3 ) Pitched to investors.
Beyond product design, I also contributed to pitching Identily to potential investors. I not only designed the pitch materials but also presented them directly to investors in the US, building confidence in our vision and product strategy.
Understanding the Problem
Through discussions with stakeholders, it was revealed that :
- Existing file-sharing tools like Google Drive and Dropbox easy to use but lack biometric verification.
- Relying on passwords is risky — they can be shared, stolen, or hacked , especially when sharing sensitive information.
- There’s limited visibility or traceability over who accesses shared files.
Product Vision and Solution
From these findings, we decided as a product to identify key business goals :
- To design a secure file-sharing platform that allows sharing with minimal steps while maintaining high usability.
- To enable secure access through biometric face verification to reduce risks associated with password-based authentication.
- We want to provide clear traceability by showing exactly who accessed files and when, ensuring accountability and compliance.
Design Process
Designs
To validate the proposed flows, I began with raw wireframes for each major section. These wireframes allowed the leadership team to confirm direction before moving into detailed UI design.
Once the flows were approved, I
- Designed clean, responsive UI screens informed by research insights and stakeholder feedback.
- Collaborated closely with the development team to hand off assets, maintain consistency, and address implementation challenges.
- Created additional screens in parallel with development to support an agile pace of delivery.
- Applied the Material Design System to ensure visual consistency, accessibility, and development efficiency across the platform.
Achievements & Results
On-Time UI Delivery
Delivered final UI 10 days ahead of schedule,
reducing redesign risks.
Positive Client Feedback
Received positive client feedback
for clean and seamless user experience.
Faster Task Completion
Improved task completion speed
by 40% compared to wireframes.
Public Exposure
Successfully launched Identily via
YouTube, LinkedIn, and official marketing channels.
Client Feedback ( Reference : identily Website)
We have used identi.ly for handling and sharing of sensitive medical records and laboratory results, both internally and with our patients. The process is simple to use and secure, our teams love it!
- Michael F. , Senior Manager of Healthcare Company
Confidential information, such as our clients' personal information, payments and financial transactions are shared securely through identi.ly's robust platform!
- Jackie L. , Director of Enterprise Technology Company
What I Learned
Some key takeaways from this project are:
1 ) Teamwork Matters